Last Tuesday 4 April 2018, final presentations took place at South Melbourne strategic creative agency Hard Edge to win the coveted 2018 Re:act campaign.
Re:act is an initiative of strategic creative agency Hard Edge in collaboration with Swinburne University. Re:act has the support of several key organisations with a passion for road safety, including ARRB's flagship program, the National Road Safety Partnership Program (NRSPP), the Transport Accident Commission, RACV, and Transurban.
The behavioural change project is now a compulsory course requirement for final year students. Each year’s creative challenge is centred around making 18-25 year olds consider their actions by increasing awareness of the dangers they may face on the roads.
This year's road safety campaign had the groups focusing on young road users (18-25 year olds) and the growing number of trucks on Melbourne’s inner city roads.
‘Size Matters’, ‘Choose the Kindspot’ and ‘What are the Odds?’ were some of the creative and clever ways third year Swinburne University Communication Design Students expressed important safety messages.
But it was the ‘Don’t Truck Around’ campaign - created by Caitlin Preyser, Charlotte Hicks and Grace Kirby - that took out the top prize and will now be translated into a $6,000 campaign across Swinburne’s Hawthorn campus during O Week.
|2018 Re:act Winners – Caitlin Preyser & Grace Kirby|
NRSPP Manager, Jerome Carslake, was on this year's judging panel and said both young road users and heavy vehicles were over-represented in crash statistics.
“Many road users have a limited understanding of the realities of safe behaviour around trucks. Re:act 2018 is a chance for young people – another group over-represented in crash statistics – to get their driving journey off to a safe start,” he said.
“We believe this is the first time a behavioural change campaign about vulnerable road users around trucks has been specifically targeted at the 18-25 year old segment,” Hard Edge Managing Director Andrew Hardwick said.
|The judging panel for Re:act 2018|
Representatives from each of the top three finalists will also present their campaign at the Australian Trucking Association’s (ATA’s) Trucking Australia conference on April 19th, with all campaigns also being displayed at the event.
Click here to read the full press release.