The 28th ARRB International Conference will play host to many intriguing workshops, another not to be missed workshop is Roadside Advertising and Distraction which will be facilitated by Adjunct Prof. Michael Regan of ARRB. This workshop is designed to explore issues associated with outdoor advertising and its the impact on road safety.
Topics to be covered by invited speakers include:
- Advertising signage and driver distraction– what does the literature tell us?
- Are current assessment guidelines adequate to ensure a proper management of driver distraction risk?
- A government perspective on advertising signage and road safety
- An advertising industry perspective on advertising signage and road safety
This workshop will be taking place on Day One of the conference on Monday April 30 at 1:30pm.
|Adjunct Professor Michael (Mike) Regan
Chief Scientist, Safe Systems and Human Factors, ARRB
|Mike has specialist knowledge, skills and expertise in two broad areas important to this research project: young driver safety and advanced driver assistance systems that provide drivers with feedback on their driving performance and the status of their vehicle. He has published extensively in both areas, and has worked with a number of research colleagues around the world who have undertaken research on real-time driving performance feedback for young drivers similar to the one being proposed by SIRA.
Mike has a long history of research on young driver safety for a range of clients and has a excellent understanding of the issues that predispose young novice drivers to increased crash risk.
Mike is an acknowledged world expert in the design of research studies involving instrumented vehicles – both naturalistic driving studies and field operational tests (FOTs) of advanced driver assistance systems that provide drivers with feedback on the status of their driving performance.
Mike is the author/co-author of around 300 published reports and articles, including 180 peer-reviewed publications and 3 books (published by Ashgate and CRC Press). These can be provided on request.
|Dr Mitchell Cunningham
Senior Professional Scientist, Safe Systems and Human Factors, ARRB
|Mitch Cunningham is a Professional Scientist at the Australian Road Research Board and a PhD candidate in psychology at The University of Sydney. Mitch has worked alongside Adjunct Professor Mike Regan on a number of human factors projects over the past 3 years, with a primary focus on driver distraction and inattention.|
General Manager, Outdoor Media Association
Director, Traffic Engineering and Data, Qld Dept of Transport and Main Roads
Principal Technology Leader, ARRB
This is one workshop you won't want to miss!
Click below to register now and secure your spot.