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VicRoads launches a 'Road User or Abuser' social media campaign

by Australian Road Research Board on February 8, 2012

VicRoads has developed a campaign targeting bike riders and other road users.

The objectives of the campaign are to:

  • Encourage a greater understanding and respect between bike riders and other road users.
  • Encourage Victorian motorists to see bike riders as legitimate road users and to share the road with bike riders safely.
  • Improve road user awareness and understanding of the cycling related road rules.

The campaign is being conducted for six weeks on a dedicated Facebook page. The Facebook page includes four engaging components:

  • A discussion board for bike riders and other road users to discuss experiences and opinions on what it is like to share the road.
  • A quiz to find out what type of road user you really are.
  • Weekly polls to raise more discussion and clarify issues.
  • A video to highlight how the road changes the way we act towards each other.

To maintain interest over the six weeks of the campaign a new theme will be introduced on the Facebook page each week. Themes include relationships, rules and tips, visibility, points of view, confessions and conciliation. Any other hot topics identified during the campaign will also be addressed.

The campaign was launched by Minister Terry Mulder on 6 February 2012. You can participate in the campaign at facebook.com/RoadUserOrAbuser.

The social media campaign called ‘Road User or Abuser’ is the first of its kind, using a Facebook page as a forum for bike riders and drivers to come together to discuss their concerns about sharing Victoria’s roads.