VicRoads has developed a campaign targeting bike riders and other road users.
The objectives of the campaign are to:
The campaign is being conducted for six weeks on a dedicated Facebook page. The Facebook page includes four engaging components:
To maintain interest over the six weeks of the campaign a new theme will be introduced on the Facebook page each week. Themes include relationships, rules and tips, visibility, points of view, confessions and conciliation. Any other hot topics identified during the campaign will also be addressed.
The campaign was launched by Minister Terry Mulder on 6 February 2012. You can participate in the campaign at facebook.com/RoadUserOrAbuser.
The social media campaign called ‘Road User or Abuser’ is the first of its kind, using a Facebook page as a forum for bike riders and drivers to come together to discuss their concerns about sharing Victoria’s roads.